Bybit Establishes New B2B Unit to Drive Institutional Adoption of Digital Belongings

DUBAI, UAE, Sept. 5, 2025 /PRNewswire/ — Bybit, the world's second-largest cryptocurrency change by buying and selling quantity, at this time introduced the launch of its Enterprise-to-Enterprise Unit (BBU), a brand new division devoted to serving institutional and enterprise shoppers. The BBU will present complete options throughout safe custody, environment friendly settlement, and entry to tokenized merchandise, forming the cornerstone of Bybit's institutional technique and accelerating the convergence of conventional finance and digital belongings.The institution of the BBU comes at a pivotal second as institutional necessities quickly evolve. Conventional traders are inserting higher curiosity in digital belongings and elevating the business customary, demanding capital-efficient, risk-managed options that mirror conventional finance whereas unlocking new alternatives in digital belongings. Bybit is uniquely positioned to satisfy these wants at this important juncture.One of the urgent wants is for off-exchange custody and triparty settlement fashions, which permit establishments to carry belongings with trusted custodians, together with banks, whereas retaining stay buying and selling credit score. This construction considerably reduces counterparty threat and has change into a baseline in institutional infrastructure. Bybit is addressing this hole by constructing custody and settlement frameworks that align with institutional expectations and regulatory greatest practices.On the similar time, real-world belongings (RWAs) are rising as each collateral and investable merchandise. Establishments more and more need to pledge short-duration, yield-bearing belongings corresponding to tokenized cash market funds, Treasury payments, and receivables — quite than leaving capital idle. In addition they search direct entry to compliant tokenized issuances distributed via trusted platforms.By the brand new BBU, Bybit will give attention to bridging these capabilities:Built-in off-exchange custody and triparty settlement to de-risk publicity with out sacrificing market entry.RWA collateral packages allow shoppers to pledge tokenized high-quality belongings for margin and buying and selling credit score.Two-way distribution pipelines for tokenized merchandise, connecting Web3 shoppers in search of entry to conventional finance investments, and corporates exploring digital asset methods, seeking to enter the crypto market.Digital Treasury Asset (DTA) options, supporting conventional firms in allocating a portion of their company treasury into crypto with safety, compliance, and yield optimization.Yoyee Wang Appointed Head of BBUThe new BBU brings collectively Bybit's Institutional (INS) staff and B2B initiatives right into a unified powerhouse, led by Yoyee Wang, the newly appointed Head of BBU.Since becoming a member of Bybit in 2021, Yoyee has held a number of senior management roles, most just lately serving as International Head of Treasury and Asset Administration, the place she constructed and managed the corporate's world portfolio methods and liquidity framework. She brings greater than a decade of worldwide expertise throughout North America, Asia, and Europe, together with positions as a buying and selling threat analyst and portfolio supervisor on the Royal Financial institution of Canada. This distinctive mixture of crypto-native experience and conventional finance expertise makes her exceptionally nicely positioned to information the unit's development.”Establishments are searching for trusted companions who perceive each the rigor of conventional finance and the innovation of crypto,” stated Yoyee Wang, Head of BBU at Bybit. “At Bybit, we're constructing an entire enterprise loop that integrates custody, liquidity, and yield — giving our shoppers not simply market entry, however a strategic edge on this new period.”#Bybit / #TheCryptoArk /#IMakeItAbout BybitBybit is the world's second-largest cryptocurrency change by buying and selling quantity, serving a worldwide group of over 70 million customers. Based in 2018, Bybit is redefining openness within the decentralized world by creating a less complicated, open and equal ecosystem for everybody. With a powerful give attention to Web3, Bybit companions strategically with main blockchain protocols to offer sturdy infrastructure and drive on-chain innovation. Famend for its safe custody, various marketplaces, intuitive consumer expertise, and superior blockchain instruments, Bybit bridges the hole between TradFi and DeFi, empowering builders, creators, and fans to unlock the total potential of Web3. Uncover the way forward for decentralized finance at Bybit.com.For extra particulars about Bybit, please go to Bybit PressFor media inquiries, please contact: [email protected]For updates, please comply with: Bybit's Communities and Social MediaDiscord | Fb | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube Disclaimer: It is a sponsored press launch and is for informational functions solely. 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