NFL Rivals Kicks Off Second Season with New Features & Kansas City Chiefs Partnership

TLDR:

NFL Rivals launches its second season (Year 2) on September 5, 2024
First season saw over 5 million downloads and 115 million games played
New features include gameplay modes, pack drops, and partnerships
NFL Rivals named official mobile game of Super Bowl LVIII Champion Kansas City Chiefs
Game introduces ‘Road to the Playoffs’ with season-long ‘reward road’

NFL Rivals, the officially licensed mobile game of the National Football League (NFL) and the National Football League Players Association (NFLPA), is set to launch its second season on September 5, 2024.
This launch, dubbed Year 2, coincides with the NFL Kickoff and follows a highly successful first year that saw over 5 million downloads and more than 115 million games played.
The game, developed by Mythical Games in partnership with the NFL and NFLPA, aims to provide fans with an immersive experience as general managers of NFL teams. Ed Kiang, vice president of video gaming at the NFL, expressed enthusiasm about the game’s momentum and its ability to draw fans deeper into the world of NFL team management.
Year 2 introduces several new features designed to enhance the gaming experience.
These include new gameplay modes, distinctive pack drops, and additional partnerships. The game also promises a community refresh, offering fans novel ways to engage with their favorite sport.
One significant addition to NFL Rivals is the introduction of the ‘Road to the Playoffs’ feature. This includes a season-long ‘reward road’, which aims to keep players engaged throughout the 2024 NFL season.
Billy Schautz, the executive producer of NFL Rivals, described Year 2 as a “game-changer” due to these new features and the upcoming release of a multiplayer mode.
NFL Rivals has partnered with the Kansas City Chiefs, the Super Bowl LVIII Champions. This partnership, set to launch at the start of the 2024 NFL season, is part of the game’s efforts to strengthen its connection with on-field football excitement and reach more fans.
Sophie Gage, VP of Business & Legal Affairs at NFL Players Inc, highlighted the importance of NFL players in the game’s success. She noted that the players’ skills and authenticity make the game engaging for millions of fans worldwide, driving its growth and popularity.
NFL Rivals is available for download on both the App Store and Google Play Store. The game’s website offers additional information for interested players and provides access to the NFL Rivals community.
Mythical Games, the company behind NFL Rivals, has been recognized for its innovative approach to gaming. The company has been acknowledged by Fast Company’s World Changing Ideas 2021 and was recently named one of Forbes’ Best Startup Employers for 2024.
Mythical Games is known for creating world-class games that allow players to take ownership of their in-game assets through blockchain technology.
The game’s development involves collaboration between several entities. OneTeam Partners, a global leader in sports licensing and marketing, facilitated the NFL Rivals deal.
OneTeam represents the exclusive group name, image, and likeness rights for players from various sports associations, including the NFL, MLB, WNBA, and MLS, among others.