Marblex pronounces 'enjoyable comes first' rebrand

In what's a part of a wider strategic refocus, Netmarble’s blockchain arm Marblex has introduced a rebranding initiative.

Underneath the brand new slogan ‘Enjoyable Comes First’, Marblex needs to strengthen its core mission of placing the enjoyable in blockchain gaming on the forefront.

Alongside this, it’s additionally unveiled new model belongings together with mascot gObY the goblin, who appears like he has an enormous bag! The mascot additionally performs a component in Marblex’s new token design, by way of which the corporate hopes to draw youthful audiences. An analogous considering is behind the brand new emblem with its bubble-like neon inexperienced options.

Marblex’s new enterprise course took off in 2024, when Netmarble introduced that the whole Marblex ecosystem was migrating from Klaytn to Immutable zkEVM. The information adopted a number of makes an attempt to construct traction by way of sport releases and partnerships. None of which managed to maintain any important exercise.

Going ahead, Marblex says it’s engaged on at the least ten sport initiatives – from MMORPGs, to informal video games, and simulation titles – into which it's going to regularly combine blockchain options. At present three reside web2 video games with web3 integration are in operation, Ni no Kuni: Cross Worlds, A3: Nonetheless Alive and Meta World: My Metropolis.

For additional updates, observe Marblex on X.

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