Delabs Video games' Joonmo Kwon on how messenger-based video games drive web3 adoption

Constructed by two of Asia’s largest messaging apps, Kakao and Line, the Kaia blockchain at present exceeds 400 apps , spanning gaming, NFTs, and DeFi. Ensuing from the merger of Klaytn and Finschia in 2024, Kaia is at present powering what is about to be a key progress driver in web3 gaming with its Mini Dapps inside Line Messenger. 

Across the identical time Kaia was authorized and took off, South Korean web3 recreation developer Delabs Video games had began transforming its enterprise technique. In late 2024, the developer introduced a pivot in direction of mid-core video games launched by way of mass-scale messaging apps akin to Telegram and Line Messenger.

Tapping into the pattern of messenger-based gaming, notably its fast progress in Asia, Delabs Video games CEO Joonmo Kwon defined the rationale behind the pivot. 

“Over the previous few months, web3 gaming has confronted challenges. Gamers, builders, and traders have shifted focus. The hype cycle strikes quick, and lots of tasks have struggled to ship sustainable, participating experiences. Delabs Video games haven’t wavered. Gaming stays the strongest and most accessible catalyst for onboarding customers to web3,” he says.

“Our shift to messaging platforms has been each strategic and impactful. Line’s potential for onboarding customers in gaming-heavy areas akin to Japan, Taiwan, and Thailand is immense, functioning as a brilliant app in these markets.”

Comfort is a robust issue behind Delabs Video games’ new path too. Customers can play video games with out downloading separate apps, which aligns effectively with the area’s mobile-first tradition. 

Kwon believes the social nature of those platforms additionally contributes to how rapidly customers have tailored to web3-integrated video games. 

“By leveraging acquainted platforms with built-in social connectivity, we’re making web3 gaming extra seamless and accessible to mainstream customers,” he argues.

One instance showcasing that is Delabs’ Boxing Star X, which launched on Telegram and Line Messenger in February 2025.

Powered by Kaia, the sport has since skilled regular progress and engagement. It lately ranked second amongst video games on Kaia, and hit a complete of 46,000 UAWs inside 24 hours, per Dappradar. 

Beginning out with the launch of PC-based garden mower racer Rumble Racing Star in 2023, Delabs Video games, which is the web3 arm of recreation firm 4:33, has learnt some invaluable classes alongside the way in which. Whereas beforehand highlighting web3-enabled options as core to their video games, it now believes integrating them into conventional platforms is a greater recipe for adoption.

“We’ve discovered that gamers are extra open to exploring blockchain-enabled options after they’re launched seamlessly inside the platforms they already use each day,” mentioned Kwon. 

“As a substitute of positioning web3 because the core expertise, integrating it naturally into acquainted ecosystems has been a game-changer for adoption.”

Discover out extra on the Delabs’ web site.

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