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How FIFA Rivals is leveraging crafting and NFTs for a extra scalable financial system
Combining one of many greatest sports activities licenses with one of many strongest launches of a blockchain sport in 2025 up to now, Legendary Video games’ FIFA Rivals has introduced over a million cellular downloads.
So the proper alternative to ask CEO John Linden some questions in regards to the sport, the response of gamers to a few of its extra shocking options, and what’s subsequent.
What’s the early response been to FIFA Rivals?
John Linden: The early response has been superb. It’s already turn into one of many top-performing web3 video games by way of lively customers. We’ve seen over one million gamers soar in, with hundreds participating each day in on-chain exercise. What’s most fun is that between the sport itself and culturally resonant partnerships just like the one we've with adidas, it’s a really mainstream crowd.
The sport feels extra NFT-focused than NFL Rivals. Is that by design?
Sure, primarily, FIFA Rivals is constructed on lots of the learnings from NFL Rivals, however we additionally wished to push the boundaries additional right here. We had a chance to check deeper integration of digital possession mechanics proper out of the gate, given FIFA’s world enchantment and our expectations on the secondary market it could command.
It’s nonetheless free-to-play at its core, however we made a aware effort to present onchain property extra presence within the moment-to-moment gameplay and development. So yeah, extra NFT-focused by design, however nonetheless very a lot balanced and accessible.
Have you ever seen a lot crossover between NFL Rivals and FIFA Rivals gamers?
We’re beginning to see it, and that’s thrilling. Considered one of our massive long-term objectives at Legendary is interoperability — each by way of identification and worth. We’ve received gamers who reduce their tooth in NFL Rivals and are actually stepping into FIFA, and we’re methods to make that transition really feel extra seamless, even rewarding. The power to maneuver worth throughout video games within the type of tokens or standing is a course we’re very dedicated to exploring.
We’re additionally seeing this play out in an attention-grabbing approach geographically, with gamers in nations the place the NFL isn’t represented closely, now dicing into NFL Rivals and vice versa, as a result of there’s now extra publicity after coming into the Legendary gaming ecosystem
The sport is pretty aggressive by way of the Contract/gas idea. Has there been any kickback in opposition to that?
We’ve undoubtedly heard suggestions, which we welcome — it’s a part of how we iterate. The Contract mechanic is designed to bolster the worth of owned gamers and guarantee a constant technique and stream in team-building choices. Nevertheless, we’re watching carefully to make sure it doesn’t really feel punitive.
That is a type of areas the place we’re discovering the correct steadiness, consistently monitoring, tuning and adjusting based mostly on knowledge and neighborhood enter.
What’s been the restrictions by way of getting soccer participant rights for the sport? How do you anticipate to develop the library over time?Any time you’re working with real-world athletes and world federations, there’s a fancy licensing panorama.
With FIFA and FIFPro, we’ve received entry to a robust set of gamers out of the gate, and we’re already increasing that via further rights offers, signing golf equipment and leagues as we converse, with the purpose of an inclusive sport that includes all of the leagues, nations, golf equipment, and gamers.
You’ll see extra legends, nationwide workforce icons, and membership gamers roll out as we go.
Using Fragments as rewards that encourage new gamers into {the marketplace}, whereas additionally permitting whales to flex is a intelligent transfer. The place did the inspiration come from?
We’ve been pondering rather a lot about scalable, sustainable web3 economies — the best way to create techniques that aren’t only for high spenders but in addition invite informal gamers to have interaction meaningfully. As a result of everybody needs one thing legendary, proper?
To amass the rarest gadgets within the sport, however in attention-grabbing and incentivizing ways in which nonetheless profit the secondary financial system. Fragments got here out of that pondering.
We checked out conventional free-to-play crafting mechanics and requested: what does this seem like onchain? How can a more recent participant work their approach towards premium gadgets, whereas giving superior gamers a strategy to unlock higher-tier flexes?
It’s a win-win dynamic that helps the entire participant base.
Discover out extra on the FIFA Rivals web site.