Pudgy Penguins enters the world of Po, Grasp Shifu and Grand Grasp Oogway

As a part of its cross-cultural mainstream mission, Pudgy Penguins mother or father firm Igloo has introduced a collaboration with Dreamworks Animation’s Kung Fu Panda. 

The information comes on the finish of a strategically vital yr for the corporate, one which has seen the Pudgy Penguins IP collaborate with the likes of Roblox recreation Steal A Brainrot and US automobile racing group NASCAR. 

In August, its anticipated cellular recreation Pudgy Social gathering co-launched with Legendary Video games, launched globally through app shops, reaching a significant milestone by hitting 1 million downloads in just below a month. 

Beginning out as a 8,888-strong NFT assortment on Ethereum again in 2021, Pudgy Penguins shortly grew to become a preferred cross-media IP after it was purchased by Luca Netz in 2022. 

Quick-forward to as we speak, it’s expanded into bodily toys, web2 and web3 video games, and now a partnership with Dreamworks.

In contrast to most different world recreation IPs, Pudgy Penguins is backed by the PENGU token, which launched on the finish of 2024. Its worth trajectory appears largely unmoved by the Kung Fu Panda announcement, with the token down 25% within the final seven days.

General, it’s down 76% since its all-time excessive at launch, however up 340% since its all-time low.

Fascinated about exploring extra concerning the cross-media IP pattern? Don’t miss the Past Video games Transmedia Summit coming to London as a part of Pocket Gamer Connects London on January nineteenth 2026.

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