Japan's largest idol occasion IRC takes fandom onchain with Soneium

Sony’s blockchain Soneium has attached with one of many key corporations in Japan’s dynamic Idol trend, music and cultural sector.

The collaboration will see the blockchain built-in into IRC APP, which is the official app for Idol Runway Assortment. That is the nation’s largest pageant with round 12,000 individuals attending the 2025 occasion, which featured over 100 idols.

The 2026 version, which is held in March, will characteristic teams comparable to Nogizaka46, =Love, Fruits Zipper, Cutie Avenue and Takane No Nadeshiko.

As for IRC APP, it doesn’t require any blockchain information, working like a web2 app with social login assist for the likes of Line, Google and Apple.

Consumer join their X account, which permits them to entry the AI SNS Developments analytic system, which makes their fandom contributions verifiable onchain. This implies each account will get an IRC Rating, which is robotically claimed to customers’ onchain pockets.

This rating determines a consumer’s membership rank, from common to bronze, silver and gold, every of which presents enhanced advantages comparable to early ticket entry, precedence entry, and premium venue invitations. 

Membership rank additionally will increase the variety of voting tickets granted, enabling followers to train better affect by way of the app’s onchain Fan Vote capabilities.

This was validated throughout its beta launch in January, the place the marketing campaign introduced over 60,000 customers onchain and demonstrated {that a} mainstream viewers can seamlessly have interaction with onchain voting by way of an accessible, UX-first design. 

Yow will discover out extra on the IRC APP web site.

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