Nexo turns into first-ever title associate of the U.S. ATP 500 Dallas Open in multi-year deal

January 13, 2026 – Nexo, the digital belongings wealth platform, has been named the U.S. ATP 500 Dallas Open’s first-ever Title Associate beneath a multi-year settlement starting in 2026, as the corporate advances its long-term model technique by main world sports activities properties. The partnership was unveiled in Dallas alongside the debut of the Nexo Dallas Open model and the resurfacing of two public tennis courts in North Texas. As considered one of solely two ATP 500 tournaments within the U.S. and the nation’s sole indoor ATP Tour championship, the Dallas Open locations Nexo amongst a restricted group of ATP 500 title companions.

“This partnership with Nexo represents a transformative milestone for the Dallas Open,” mentioned Event Director Peter Lebedevs. “Securing a title sponsor of this caliber as we launch into yr two as an ATP 500 occasion continues to raise our match on the worldwide stage. Aligning with a associate that's shaping the following technology of digital asset options strengthens our imaginative and prescient for the following technology of tennis.”

For Nexo, the multi-year settlement is a strategic funding in sustained world model visibility, positioning the corporate inside premium sports activities ecosystems that interact prosperous audiences and reinforce long-term worth.

As a part of right this moment’s announcement, the Nexo Dallas Open highlighted its group affect with two newly resurfaced tennis courts in North Texas geared toward increasing year-round entry for youth and leisure gamers.

The Dallas Open, now coming into its fifth yr in North Texas, was elevated to ATP 500 standing in 2025 — a transfer that has elevated its worldwide visibility and business enchantment.

Attracting top-ranked U.S. and worldwide gamers together with main U.S. gamers Taylor Fritz and Ben Shelton, in addition to 2025 Dallas Open runner-up Casper Ruud, the 2026 Nexo Dallas Open shall be held February 7–15 on the Ford Middle at The Star in Frisco, the Dallas Cowboys’ headquarters and coaching facility.

The Dallas Open marks Nexo’s fourth tennis partnership general and its third ATP Tour collaboration, constructing on a not too long ago introduced multi-year partnership with the Australian Open, following sponsorships of the ATP 500 Abierto Mexicano Telcel in Acapulco and the ATP 250 Mifel Tennis Open in Los Cabos.

About Nexo

Nexo is a premier digital belongings wealth platform designed to empower shoppers to develop, handle, and protect their crypto holdings. Our mission is to steer the following technology of wealth creation by specializing in buyer success and delivering tailor-made options that construct enduring worth, supported by 24/7 shopper care.

Since 2018, Nexo has offered unmatched alternatives to forward-thinking shoppers in over 150 jurisdictions. With over $371 billion processed globally, we deliver lasting worth to hundreds of thousands worldwide. Our all-in-one platform combines superior expertise with a client-first strategy, providing a Versatile and Fastened-term Yield product, crypto-backed loans, refined buying and selling instruments, and liquidity options, together with the primary crypto debit/bank card. Constructed on deep business experience, a sustainable enterprise mannequin, strong infrastructure, stringent safety, Nexo champions innovation and long-lasting prosperity.